Too many Product Managers are shipping features into a financial black hole

Here’s the real deal: Mastering Viability is just one part of successful product management. But let’s not stop there. Because real product management isn’t just about owning business outcomes. Now let’s zoom out: What does it really take to drive sustainable product success?
โMost product failures don’t happen because the tech didn’t work.โ
They happen because we tend to over-focus on one dimension and ignore others. We get obsessed with shipping. Or growth (hacking). Or … including some AI. And we miss what’s really holding our product back.
That’s why I believe in Holistic Product Management — and why I built this:
๐ The PYPR Wheel below aka Product Yield Potential Radar
๐ฆ๐ 1. Product Viability
๐ฅ๐งช 2. Product Development
๐ฉ๐ข 3. Go-to-Market / Product Marketing
๐จ๐ป 4. Software Demos & Training
๐ง๐ค 5. The Market / Your Customers
๐ช๐ฅ 6. Organizational Maturity
Every product has a weakest link.
This approach helps you find it - and fix it.
Continuously, as the limiting factors are constantly changing.
๐ฏHolistic PMs don’t just ask “How do we ship faster?”
They ask: “What matters most for our product’s success right now?”
Sometimes the answer is marketing.
Sometimes it's enablement.
Sometimes it's hard conversations about tech debt or team health.
But always — as a product leader it's your job to see the whole picture and rebalance the system.
Too often, I see PMs and whole organizations stuck in one of two traps:
โ Tactical treadmill — managing backlogs, Jira boards, and running operational burden while the product slowly dies from strategic drift.
โ Strategy bubble — talking vision all day while ignoring that their product success is blocked or their team is burning out.
If you're a PM, CPO, founder, or even a CEO — this radar is your product (org) mirror.
Where are you strong? Where are you blind? Where are you wasting effort?
Let’s stop guessing. Let’s PYPR your product or whole product organization.
Holistic Product Management means knowing where to focus your energy next - and helping others do the same.
That’s where the Product Yield Potential Radar (PYPR) helps leads and teams to see where their product is out of balance, and align effort to what really matters right now.
Sometimes it's pipeline.
Sometimes it’s onboarding.
Sometimes it’s just making the damn thing usable.
But every product has a weakest link. And as product managers, our job is to find it and rally the org around fixing it.
๐งญ Want to see how this works?
Timo Wagenblatt - Product& Founder
Timo is a product leader who gained his experience working in organizations that range from 30 employees to more than 180.000 employees. He is dedicated to Software Product Management for more than 20 years working with clients and product teams across the globe building world-class enterprise and consumer products. Based on his experiences he invented and honed the Product& 360 approach.
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