Too many Product Managers are shipping features into a financial black hole

Timo Wagenblatt • May 2, 2025
Let me tell you a tale of two teams.
 Both shipped on time.
 Both nailed UX.
 Both hit NPS targets.

Only one is still around.
Why?

Because the other had not a real product manager.
 They were obsessed with velocity - but ignored viability.
 They launched. They celebrated. They ignored product imbalances.

 And 12 months later?
 ๐Ÿ’ธ Burned budget
 ๐ŸงŠ Stalled adoption
 ๐Ÿ“‰ Cancelled product

Meanwhile, the survivor team?

 Their PM didn’t own the product P&L - but they damn well acted like it.
 โœ… Obsessively modeled product profitability
 โœ… Challenged scope creep that killed margins
 โœ… Aligned product decisions to value-based outcomes
 โœ… Partnered with Sales & CS - not just Design & Dev

They used every product viability lever they had:
 ๐Ÿ“ˆ Knew the pipeline better than Sales
 ๐Ÿ’ฐ Balanced dev cost with services overhead
 ๐Ÿงฎ Services ROI
 ๐ŸŽฏ Growth + retention metrics: Tracked feature adoption by account tier

 ๐Ÿšซ They didn’t just ask “Can we build it?”
 โœ… They asked, “Should we build it - and will it pay off?”


Product viability is not a finance topic.
 It’s a product mindset.

This isn’t a heroic story. This is table stakes.
And it’s the difference between being a strategic asset or a feature factory.

So here’s the challenge to every PM out there:
 ๐Ÿ“Œ Can you explain how your product generates revenue (or at least value) - or avoids unnecessary cost?
 ๐Ÿ“Œ Do you know what the top churn reasons are for your product?
 ๐Ÿ“Œ Have you seen your product’s margin trend over time?

If not - why not?
๐Ÿงจ If you don't work with sales, services, finance, and partners to shape a viable model, you are missing half the job.
 ๐Ÿงจ If you aren’t asking “how does this feature move our pipeline?” you are just building ... not managing.

"One ships features. The other ships outcomes."
 Which one are you?

Let’s stop pretending Product ≠ Business.


Here’s the real deal: Mastering Viability is just one part of successful product management. But let’s not stop there. Because real product management isn’t just about owning business outcomes. Now let’s zoom out: What does it really take to drive sustainable product success?

โ—Most product failures don’t happen because the tech didn’t work.โ—

They happen because we tend to over-focus on one dimension and ignore others. We get obsessed with shipping. Or growth (hacking). Or … including some AI. And we miss what’s really holding our product back.

That’s why I believe in Holistic Product Management — and why I built this:

๐Ÿ‘‡ The PYPR Wheel below aka Product Yield Potential Radar
๐ŸŸฆ๐Ÿ“ˆ 1. Product Viability
๐ŸŸฅ๐Ÿงช 2. Product Development
๐ŸŸฉ๐Ÿ“ข 3. Go-to-Market / Product Marketing
๐ŸŸจ๐Ÿ’ป 4. Software Demos & Training
๐ŸŸง๐Ÿค 5. The Market / Your Customers
๐ŸŸช๐Ÿ‘ฅ 6. Organizational Maturity

Every product has a weakest link.
This approach helps you find it - and fix it.
Continuously, as the limiting factors are constantly changing.

๐ŸŽฏHolistic PMs don’t just ask “How do we ship faster?”
They ask: “What matters most for our product’s success right now?”

Sometimes the answer is marketing.
Sometimes it's enablement.
Sometimes it's hard conversations about tech debt or team health.

But always — as a product leader it's your job to see the whole picture and rebalance the system.

Too often, I see PMs and whole organizations stuck in one of two traps:
โ›” Tactical treadmill — managing backlogs, Jira boards, and running operational burden while the product slowly dies from strategic drift.
โ›” Strategy bubble — talking vision all day while ignoring that their product success is blocked or their team is burning out.

If you're a PM, CPO, founder, or even a CEO — this radar is your product (org) mirror.

Where are you strong? Where are you blind? Where are you wasting effort?

Let’s stop guessing. Let’s PYPR your product or whole product organization.

Holistic Product Management means knowing where to focus your energy next - and helping others do the same.

That’s where the Product Yield Potential Radar (PYPR) helps leads and teams to see where their product is out of balance, and align effort to what really matters right now.

Sometimes it's pipeline.
Sometimes it’s onboarding.
Sometimes it’s just making the damn thing usable.

But every product has a weakest link. And as product managers, our job is to find it and rally the org around fixing it.

๐Ÿงญ Want to see how this works?

Schedule a FREE discovery call


Timo Wagenblatt - Product& Founder

Timo is a product leader who gained his experience working in organizations that range from 30 employees to more than 180.000 employees. He is dedicated to Software Product Management for more than 20 years working with clients and product teams across the globe building world-class enterprise and consumer products. Based on his experiences he invented and honed the Product& 360 approach.


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